SPN 27th Annual Meeting

Without the guidance of market research, messaging can often be like trick or treating: full of surprises! During this session, State Policy Network will share the findings of a new, nationwide market research project designed to better understand how Americans think about healthcare and what will motivate them to support a limited-government approach. This session will cover opinions on healthcare, tactical suggestions for positioning ideas in ways that audiences will understand and support, and tips for responding to opposing messages.