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Thursday, October 31 • 9:30am - 10:45am
Communications: The Tricks and Treats of Healthcare Messaging

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Without the guidance of market research, messaging can often be like trick or treating: full of surprises! During this session, State Policy Network will share the findings of a new, nationwide market research project designed to better understand how Americans think about healthcare and what will motivate them to support a limited-government approach. This session will cover opinions on healthcare, tactical suggestions for positioning ideas in ways that audiences will understand and support, and tips for responding to opposing messages.


Adam Schaeffer

Founder, Evolving Strategies
Adam Schaeffer is the founder of Evolving Strategies. As a behavioral scientist, he likes to solve human problems – whether it’s getting more people to support a policy or candidate, buy a particular energy drink, or assign negligence in a lawsuit. He’s spent the last twelve... Read More →

Thursday October 31, 2019 9:30am - 10:45am MDT