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Wednesday, October 30 • 11:00am - 12:15pm
Communications: Innovative Marketing Ideas from State Think Tanks

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State think tanks are finding innovative ways to communicate policy ideas to key audiences. Four state think tanks will share the secrets behind their creative marketing campaigns, which have included everything from grassroots building through Facebook to covering a state capitol lawn with trolls.

Campaigns to be featured:
  • Beacon Center of Tennessee: Overcaffeinated Facebook Live program
  • Empower Mississippi: Waitlisted campaign for school choice.
  • Illinois Policy Institute: Lincoln Lobby grassroots building
  • Yankee Institute: Toll Trolls campaign

avatar for Meredith Turney

Meredith Turney

Senior Director of Leadership Development & Strategic Communications, State Policy Network
Meredith Turney is the Director of Strategic Communications for State Policy Network’s Leadership Development Initiative. She oversees SPN’s internal and external communications strategy, as well as assists SPN affiliates in developing effective and compelling messaging.  Her... Read More →
avatar for Joanna Holbert

Joanna Holbert

Director of Marketing and Communications, Empower Mississippi
Joanna is the Communications Director for Empower Mississippi and is responsible for the organization’s overall communications strategy, including branding, public relations, web presence, and social media. As a former newspaper editor with additional experience in marketing and... Read More →
avatar for Elisabeth Kines

Elisabeth Kines

Executive Vice President, Yankee Institute for Public Policy
Upon earning her Journalism degree from the University of South Carolina, Elisabeth put her degree to good use in the publicity department at Atlantic Records in Los Angeles, CA. From there, she learned how to build organizations that would impact culture through positions in operations... Read More →
avatar for Mark Cunningham

Mark Cunningham

Vice President of Communications, Beacon Center of Tennessee
Mark Cunningham serves as the Vice President of Communications and Outreach at the Beacon Center of Tennessee and Beacon Impact. He oversees both the communications, marketing, and outreach arms of both organizations. He also serves as Beacon’s chief spokesman, leads the organization’s... Read More →
avatar for Vincent Caruso

Vincent Caruso

Writer, Illinois Policy Institute
Vincent is a writer for the Illinois Policy Institute. In this role, he produces, edits and provides research assistance for written content covering state and local issues such as budget and tax policy, overregulation, criminal justice reform and more. Prior to joining Illinois Policy... Read More →

Wednesday October 30, 2019 11:00am - 12:15pm MDT