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Wednesday, October 30 • 8:00am - 9:15am
Plenary Session: Clarify Your Message. Increase the Influence of Your Brand. (Presenting Sponsor: Walton Family Foundation)

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When it comes to discussing our organizations, many of us are so close to our services and products we don't know where to start. The human brain is drawn to clarity and away from confusion. If constituents are confused about what you offer, they will look past you for somebody who can say it clearly. Clarifying your organization’s message will lead to stronger influence and greater success—especially when it comes to reaching media, policymakers, government leaders, philanthropists, and other key audiences who need to understand how your organization could change the lives of Americans.

Featuring New York Times bestselling author and CEO of StoryBrand, Donald Miller.

SPN thanks the presenting sponsor for this plenary session: Walton Family Foundation. 

avatar for Donald Miller

Donald Miller

CEO, StoryBrand
Donald Miller is the CEO of StoryBrand and every year helps more than 3,000 business leaders clarify their brand message. Combined, Don's books have spent more than a year on the New York Times Bestsellers list. His books include: Blue Like Jazz, A Million Miles in a Thousand Years... Read More →

Wednesday October 30, 2019 8:00am - 9:15am MDT